When a business reaches the stage that direct sales are no longer enough to secure growth, business owners look for advice. They’re aware that they need some objective advice, maybe some brand-aid and scalability. The sales team is calling for inbound lead generation and complaining that enquiries are drying up.
But this – this is just part of the challenge. Their biggest problem, is that their brand is not known in their marketplace. It’s because when a target market is reaching the stage that they’re in need of a service or a product just like what your company offers, if you aren’t familiar to them, they just don’t think of you. At all.