Don’t let your website and collateral let you down
UPGRADE YOUR BRAND EXPERIENCE
I know, you’ve been focused on the quality of your product, service or wholesale deals. Not the quality of your customer experience, website or collateral. You might know that you could do with brand development but you have had other priorities. There are not enough hours in the day even though you know it could help support sales. You might have tried agencies in the past, or outsourcing overseas. You don’t really want someone in-house full-time working on this project right now, but you might be interested in a local brand development consultant that specialises in a practical upgrade process.
Upgrade your brand’s touch points
I will challenge you to clarify who you are.
I’m a strategist and designer with 10+ years of marketing experience working with b2b and b2c companies in Australia and New Zealand. It’s my management background in marketing agency environments that’s helped me accelerate my clients’ results. I’ve been exposed to contrasting brand requirements and methodologies, and apply this know-how to your brand.
You’re not competition
if you don’t compete.
ALL YOU HAVE TO BE IS A LITTLE BETTER THAN COMPETITORS
This brand needed an entire upgrade. Its material was suffering from information overload, inconsistency, and messaging based primarily on the product rather than their target market’s needs. Their market had been receiving direct mail from them for years, but every time it arrived it looked like a different brand. This meant every campaign relied on being a one-hit-wonder, instead of building memorability year on year. By changing their brand look and feel with every campaign, they had no brand equity to capitalise on.
They discovered their biggest problem was that they were unknown or unrecognised by their audience. This made it harder for the sales team to make cut-through. Every single time they got on the phone it was the same story: the person at the end of the line had “never heard of them”. Yet this brand is possibly one of the largest and most credible companies in its sector nationally.
Not only that, but they had so many different products, under different brands, under the same umbrella. This was confusing their offering more and more and a brand merge was in order.
We started with plotting the merge timeline, redesign the website, establish audience segmentation and the collateral suite to suit. The discussions lead to a new business model and company acquisition that would better suit the needs of both the owners and future proof their offering for their target market.
See, a brand upgrade is never just about making a brochure look prettier. It’s about solving your problems, and the problems of your target market. We can’t always see where that will take us, but the most important thing is that we start.
“The biggest problem you will have is how to deal with others when she leaves them in the dust.”
“Thank you for your great work – it has put us back on the map. Your contribution has been amazing.”
“Anita’s expertise in digital marketing…is at such a high level that she has identified possibilities for growth that we have simply been unable to see.”
“Working with Anita was rewarding as her feedback is constructive and enables people to learn in a positive environment. An asset to the industry.”