marketing portfolio

"The best marketing strategy is to care."

Projects

ask me about any of these

I’ve worked with brands as varied as Google, UN-Habitat, ASUS and Grant Broadcasters. Teams I’ve worked with have doubled client return on investment compared to previously-used agencies. We’ve won brand alignment awards and turned start-ups into multi-million dollar businesses within 6-months.

National Digital Communications Review – Government

The project helped fast-track the implementation of a national CRM system. Introduced new EDM platform and training nationwide.

B2B Ecommerce Portal – RCT

Design & usability testing.

Mapping Of NZ Hiking Trails On Google Maps

We partnered with Google to map New Zealand hikes on Google Maps. Our low budget launch reached 38 million people.

Social Influencers – Tourism

Drove more traffic to primary NZ tourism products using social influencers, than all social media around the world combined.

Established news service – 89.3FM

Worked with management to build a local news service from scratch for one of the largest community radio stations in Australia.

Website Redevelopment – B2B

Managed an overseas team of developers to take the RCT site from dated, to liberated.

Digital Fundraising Strategy – UN Habitat

Voluntary consulting role designing a strategy to unite divided teams.

Audience Segmentation – iGoDirect

Our direct mail campaigns generated almost 10% of marketing attributed sales for the year.

Adwords Split Testing – Eftpos Gift Cards

We split test both ads and landing pages to inform a site redevelopment. We more than doubled the average paid-search sale value compared to organic search.

Behaviour Marketing Program – Financial Services

Customer journey emails and claim site to encourage those making repayments during periods of unemployment.

Cashback Campaign – Health

Claim site for a new Ethical Nutrients product, Magnesium Night.

Website Redevelopment – Financial Services

This accounting firm’s website was not set up to support SEO. The redesign increased search traffic & conversion rates.

“The biggest problem you will have is how to deal with others when she leaves them in the dust.”

“Working with Anita was rewarding as her feedback is constructive and enables people to learn in a positive environment. An asset to the industry.”

“Anita’s expertise in digital marketing…is at such a high level that she has identified possibilities for growth that we have simply been unable to see.”

“Thank you for your great work – it has put us back on the map. Your contribution has been amazing.”