MARKETING CONSULTANT

"I believe good marketing solves people's problems."

So do good marketers.

ANITA tibbertsma

Marketing Consultant

I am an Australian-based marketing consultant helping SME’s maintain relevance in a changing world. For my clients, now is not the time to stall, but to move, plan, reassess market position, identify gaps and plot growth security.

I’ve been working with SME’s as well as enterprise brands designing overarching market strategies and creative campaigns for over 10 years. I provide objective advice, implementation support, and straight-forward plans you can build on.

While many companies have closed their doors, withdrawing your market presence is likely to damage your brand further. Dropping out of the market, is exactly how you’ll give whatever market presence you have, to your competitor.

A recession offers opportunity as competitors cut back their ad spends, resulting in lower advertising prices and a less cluttered market that will increase your share of voice. You can get through this. Maintain a consistent market presence and be rewarded as a more recognised brand compared to your rivals on the other side of 2020.  Now is your time to adapt, live agile and build brand resilience. As an independent marketing consultant, agility is exactly what I give you.

I'VE WORKED WITH 100+ BRANDS

experience evidence-based

Marketing Formulas

Don't waste money on trends.

Just because it's new, doesn't mean it's what you should be doing. Solidify your overarching strategy & create a backbone agile ideas can branch off.

Don't be left behind.

Trying to workout how to DIY or survive by yourself is not a shortcut, it's a road to hell. Let me help save you some headaches.

Don't find yourself forgotten.

Make sure your brand is a consideration when your target market needs you. You do this by maintaining a market presence and I'll show you how during a recession.

An award winning track record

supporting clients across australia, new zealand and europe

BEST PROMOTION OF THE YEAR COMMERCIAL RADIO AWARDS

With limited resource I managed to secure enough partnerships to fulfil a School Breakfast Program throughout the Hunter Valley for a year. The project supported an area rocked by mass mining-layoffs and, it was a win for brands supporting communities.

INDUSTRY ALIGNMENT AWARD TOURISM INDUSTRY

I worked in the Commercial Partnership Unit at the Department of Conservation, leveraging brand power with Air New Zealand.  Not only were these partnerships award-winning, but from a consumer perspective, Kiwis ranked us just under Apple based on brand influence.



DIGITAL FUNDRAISING STRATEGY UN-HABITAT

I volunteer on a project basis for UN-related organisations. Most recently I designed the fundraising strategy for UN-Habitat.

I’ve coupled my channel knowledge to drive more traffic to client’s products than all social media around the world combined.

NZ HIKES ON GOOGLE MAPS

Our team launched New Zealand hikes on Google Maps, reaching 38 million people. The project was designed to encourage people to experience nature, in order to value it. It pushed eco-tourism destinations to mobile phones via Google location services.

ESTABLISHED LOCAL NEWS SERVICE

Worked with management to build a local news service for one of the largest community radio stations in Australia.

0 to $1M in 6 months

Used data to orchestrated a $1M turnover for a struggling travel agency within 6 months.

I have helped e-commerce clients double their revenue in a month.

TELL ME YOUR marketing PROBLEMS

Get a diagnosis

BRANDS I'VE WORKED WITH