• Marketing Consultant Services • Digital Marketing Consultant X Brand-Aid •
I believe good marketing solves people's problems.
Hi, I'm a Melbourne-based marketing consultant working to solve people's problems. Your problems. Your consumers' problems. Market problems. I work with companies that are working towards exactly that.
• MELBOURNE • BRISBANE • SYDNEY • Adelaide • Canberra • perth • AUSTRALIA •
Small Business marketing services
What's your challenge?
- Do you need to see revenue growth faster?
- Is your brand suffering from slow, agonising neglect?
- Find yourself locked into a contractual money pit - your budget drained, without consistent results?
- Do you find your agency staff are stretched thin, and their ideas are too?
- Do you need to avoid sluggish processes that are sabotaging your ability to keep up with the competition?
- Are your engagement channels as dry as stale bread?
- Want to avoid a cookie cutter strategy, from those that have too many other brands on their timesheet?
- Are your marketing channels a mess?
freelance Marketing services for small business b2b + b2c
Marketing consultant for small business
I’m a Melbourne-based freelance marketing consultant helping small business owners build cohesive channel strategies that maximise investment.
I mix proven marketing formulas with design strategy, building and managing high performing brand assets to accelerate growth for small business, non-profits, start-ups and ASX listed companies.
1.
Create a practical strategy independent of agency agendas.
2.
Evolve beyond transactional marketing and scale your reputation.
3.
Weave market activities together into a tapestry of revenue.
My Process
Success needs a process. Where we begin, depends on where you’re at.
1. Personify
1. Personify
• Persona Development
• Prospective Customer Surveys
• Competitor research
2. Clarify
2. Clarify
• Prospective customer journey map
3. Solidify
3. Solidify
• Website Evolutions
• Content development
• Conversion Rate Optimisation (CRO)
4. Amplify
4. Amplify
• Channel management
(ATL + BTL)
• Campaign management
• Digital marketing strategy (PPC)
5. Qualify
5. Qualify
• Email marketing
• Automation
• Local Area Marketing
6. Fortify
6. Fortify
• Custom dashboard multi-channel reporting
• Agency & Contractor Management
I believe good design is good business
Q&A
As a freelance marketing consultant, I work with organisations of all shapes and sizes:
- Small businesses marketing: both B2B and B2C
- Marketing for non profit organisations
- Ecommerce stores & retailers
- Start-ups
We’ll be a good fit if:
- You have a killer product or service that actually benefits your customers
- You have more than 30k in MRR or have raised funding
- You have a minimum Average Revenue Per Unit of $100/month or $12k annually
- You have time to commit to see the process through
I offer independent, 1:1, unbiased support to small business owners, non-profits, brand managers, CMO’s, CEO’s and boards.
Marketing consultants like myself are most helpful at intersections where you find you are needing change. For example, if you are re-determining your channel mix, investment choices or if you are at the stage that you can’t yet afford a marketing expert full-time, but need an expert’s help.
I’m a Melbourne-based marketing consultant working with Australian-based businesses as well as international organisations.
Read more about me.
I work with organisations in New Zealand, the UK, and a bit closer to home, with clients in cities including Sydney, Newcastle, Canberra, Perth, Adelaide and Brisbane.
Yes, I partner with digital marketing and creative agencies. I also manage external service providers on behalf of clients.
Depends on the service! Some services, such as campaign management, suit retainer models. Usually I begin consulting on a project basis until we’ve decided we are a good fit for each other.
More Q&A
You can have great ideas, but if you can’t execute them it means nothing right? I offer marketing strategy, execution, and management services. I refer to specific freelance marketing specialists within my network if I think they’ll get you better results, and manage their contributions for clients. Are you a marketing specialist? Introduce yourself.
Digital marketing and traditional channels are commonly used together. For example, you might watch TV while browsing an online shopping app on your phone. This dual screen behaviour requires a multi-channel approach. For this reason, I don’t have a channel specific approach, but a customer-centric one.
Read more about blending traditional & digital marketing.
Yes, my focus is small business marketing. I run marketing programs for small businesses and start-ups. Marketing and branding principles are not exclusive to big brands, and many marketing strategies can also be applied to small business, sometimes to even greater effect.
Yes, I offer brand consultant services, helping small businesses with brand development. I do not offer personal brand consulting services.
Need some small business branding advice? Here’s some free branding advice for small business.
Most marketing consultants have a daily rate, or charge on a per-project basis. Whether you’re working with a marketing consultant through a large firm, or with an independent operator the maximum rate in Australia sits at around $4000.
Most digital marketing consultants offer retainers under 3k per month. These are usually competitive compared to agency fees, as independent marketing consultants don’t have the same overheads as an agency.
A small business marketing consultant is exactly as it sounds – a marketing specialist with a focus on smaller businesses. They’ve spent years working across businesses that hire less than 20 people, and they’ve studied the evolution of marketing practices within them.
Experiencing the patterns of development across a wide variety of businesses enables a marketing consultant to fast-track internal marketing strategy. They know the typical hurdles a small business owner deals with, respect them, and know how to overcome them. A small business marketing consultant will move the business from what can be a ad-hoc marketing strategy, to a strategic application of marketing principles. This in turn fast tracks company growth, ultimately supporting the bottom line.
I tend to be brought on as an outsourced marketing department. Only the most brilliant within my network are invited to be a part of that.
😃
Reckon that’s you? Introduce yourself.
I’m a marketing strategist that is 100% independent of agency environments. I do work with agencies, but as a partner, sub-contractor or in a staff-mentoring capacity.
A marketing consultant understands how to weave multiple channels together into a tapestry of revenue. Radio advertising and social influencer campaigns for example, and how effective the combination can be together. Whereas, a digital marketing specialist tends to specialise in a particular online channel like social media or search, and has more of a hands-on approach to online communication channels. Most businesses benefit from working with both.
I have been a national digital advisor for government departments and head of digital marketing for various commercial businesses. For a detailed portfolio of outcomes, contact me.
Yes, I work with ecommerce brands supporting ecommerce forecasting and conversion optimisation strategies on a freelance basis.
- Freelance ecommerce management
- Freelance digital marketing for Australian businesses
- Shopify expert
- CX + Automation
- Google shopping
- Email marketing services
To hear more about my ecommerce experience, contact me.
highly recommended
Trusted
If you have a vision for the business you want to build,
I can help you build it.
- Make your end-of-year reports worth boasting about
- Decrease your Cost Per Acquisition
- Increase your website's Conversion Rates
- Increase Customer Life Time Value
- Relentless optimisation of spend
- Strategy & execution
- Hands-on, so you can feel hands-free
Grow. Faster.
Please note: To ensure a high level of support, I am only taking on one new client per month.
BRANDS I'VE WORKED WITH
