Small Business Marketing Consultant Services • Digital Marketing X Brand • MELBOURNE • BRISBANE • SYDNEY • AUSTRALIA
Do you need to see revenue growth , faster ?
I'm a strategic marketing consultant offering cohesive channel strategies for SME's. I've been mixing marketing formula x design for 15+ years, building high performing brand assets that drive profits for small business, start-ups and ASX listed companies.
I believe good marketing solves people's problems
What's your challenge?
- Is your brand suffering from slow, agonising neglect?
- Find yourself locked into a contractual money pit - your budget drained, without consistent results?
- Do you find your agency staff are stretched thin, and their ideas are too?
- Do you need to avoid sluggish processes that are sabotaging your ability to keep up with the competition?
- Are your engagement channels as dry as stale bread?
- Want to avoid a cookie cutter strategy, from those that have too many other brands on their timesheet?
What I offer
Proven marketing formulas
My Process
Success needs a process. Where we begin, depends on where you’re at.
1. Personify
1. Personify
• Persona Development
• Prospective Customer Surveys
• Competitor research
2. Clarify
2. Clarify
• Prospective customer journey map
3. Solidify
3. Solidify
• Website Evolutions
• Content development
• Conversion Rate Optimisation (CRO)
4. Amplify
4. Amplify
• Channel management
(ATL + BTL)
• Campaign management
• Digital marketing strategy (PPC)
5. Qualify
5. Qualify
• Email marketing
• Automation
• Local Area Marketing
6. Fortify
6. Fortify
• Custom dashboard multi-channel reporting
• Agency & Contractor Management
good design is good business
Q&A
As a marketing consultant, I work with organisations of all shapes and sizes. I offer 1:1 unbiased support to ecommerce, start-ups, small business owners, brand managers, CMO’s, CEO’s and boards.
I believe good marketing solves peoples’ problems. Your problems. Your consumers’ problems. And, I work with companies that are working to do exactly that.
I’m a Melbourne-based marketing consultant working with Australian-based businesses as well as international organisations. You can read more about me here, or meet me on LinkedIn.
I work with organisations in New Zealand, the UK, and a bit closer to home, with clients in cities including Sydney, Newcastle, Adelaide and Brisbane.
Yes, I partner with digital marketing and creative agencies. I also manage external service providers on behalf of clients.
Depends on the service! Some services, such as campaign management, suit retainer models. Usually I begin consulting with clients on a project basis until we’ve decided we are a good fit for each other.
More Q&A
I offer strategy, execution, and management services. I refer to specialists within my network if I think they’ll get you better results, and manage their contributions for clients. Are you a freelance marketing specialist? Introduce yourself.
Digital marketing and traditional channels are commonly used together. For example, you might watch TV while browsing an online shopping app on your phone. This dual screen behaviour requires a multi-channel approach. For this reason, I don’t have a channel specific approach, but a customer-centric one.
Most marketing consultants have a daily rate, or charge on a per-project basis. Whether you’re working with a consultant through a large firm, or with an independent operator the maximum rate in Australia sits at around $4000.
Most digital marketing consultants offer retainers under 3k per month. These are usually competitive compared to agency fees, as independent consultants don’t have the same overheads as an agency.
Yes, I run marketing programs for small businesses and start-ups. Marketing principles are not exclusive to big brands, and many marketing strategies can also be applied to small business, sometimes to even greater affect.
Yes, I help businesses with brand development and brand positioning but I do not offer personal brand consulting services.
I tend to be brought on as an outsourced marketing department. Only the most brilliant within my network are invited to be a part of that.
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Reckon that’s you? Introduce yourself.
I’m a marketing strategist that is 100% independent of agency environments. I do work with agencies, but as a partner, sub-contractor or in a staff-mentoring capacity.
A marketing consultant understands how to weave multiple channels together into a tapestry of revenue. Radio advertising and social influencer campaigns for example, and how effective the combination can be together. Whereas, a digital marketing specialist tends to specialise in a particular online channel like social media or search, and has more of a hands-on approach to online communication channels. Most businesses benefit from working with both.
Yes, I work with ecommerce brands supporting their ecommerce forecasting and conversion optimisation strategies as on a freelance basis.
To hear more about my ecommerce experience, contact me.
highly recommended
Trusted
If you have a vision for the business you want to build,
I can help you build it.
- Make your end-of-year reports worth boasting about
- Decrease your Cost Per Acquisition
- Increase your website's Conversion Rates
- Increase Customer Life Time Value
- Relentless optimisation of spend
- Strategy & execution
- Hands-on, so you can feel hands-free
Contact Anita
Please note: Due to demand, I am only taking on one new client per month. Next availability is June 2022.
BRANDS I'VE WORKED WITH
