freelance marketer

"I believe good marketing solves people's problems."

So do good marketers.

ANITA tibbertsma

Marketing Consultant

I am an Australian-based marketing consultant helping clients maintain relevance in a changing world. For my clients, now is not the time to stall, but to move, plan, reassess market position, identify gaps and plot growth security.

I’ve been working with SME’s as well as enterprise brands designing overarching market strategies and creative campaigns for over 10 years. I provide objective advice, implementation support, and straight-forward plans you can build on.

While many companies withdrew their market presence in 2020, this surrendered whatever market presence they had achieved to participating competitors.

Companies that missed out on the advertising gap in 2020, are now jumping on the bandwagon and driving up digital channels costs. Marketing principles remain the same, but channels are evolving. Maintain your presence, and be rewarded as the more recognised brand.

I’ll show you how to take advantage of the current market environment. Now is your time to adapt, live agile and build brand resilience. As an freelance marketer, agility is exactly what I give you.

I'VE WORKED WITH 100+ BRANDS

Marketing Formulas

Don't waste money on trends.

Just because it's new, doesn't mean it's what you should be doing. Solidify your overarching strategy & create a backbone agile ideas can branch off.

Don't be left behind.

Trying to workout how to DIY or survive by yourself is not a shortcut, it's a road to hell. Let me help save you some headaches.

Don't find yourself forgotten.

Make sure your brand is a consideration when your target market needs you. You do this by maintaining a market presence and I'll show you how during a recession.

An award winning track record

supporting clients across australia & new zealand

CAMPAIGNS

BEST PROMOTION OF THE YEAR COMMERCIAL RADIO AWARDS

With limited resource I managed to secure enough partnerships to fulfil a School Breakfast Program throughout the Hunter Valley for a year. The project supported an area rocked by mass mining-layoffs and, it was a win for brands supporting communities.

COMMERCIAL PARTNERSHIPS

INDUSTRY ALIGNMENT AWARD TOURISM INDUSTRY

I worked in the Commercial Partnership Unit at the Department of Conservation, leveraging brand power with Air New Zealand. Not only were these partnerships award-winning, but from a consumer perspective, Kiwis ranked us just under Apple based on brand influence.

FUNDRAISING

DIGITAL FUNDRAISING STRATEGY UN-HABITAT

I volunteer on a project basis for UN-related organisations. Most recently I designed the fundraising strategy for UN-Habitat.

SOCIAL MEDIA

I’ve coupled my channel knowledge to drive more traffic to client’s products than all social media around the world combined.

OMNI CHANNEL

NZ HIKES ON GOOGLE MAPS

Our team launched New Zealand hikes on Google Maps, reaching 38 million people. The project was designed to encourage people to experience nature, in order to value it. It pushed eco-tourism destinations to mobile phones via Google location services.

NEWS AND COMMUNICATIONS

ESTABLISHED LOCAL NEWS SERVICE

Worked with management to build a local news service for one of the largest community radio stations in Australia.

REVENUE

0 to $1M in 6 months

Used data to orchestrated a $1M turnover for a struggling travel agency within 6 months.

ECOMMERCE

I have helped e-commerce clients double their revenue in a month.

“Anita’s expertise in digital marketing…is at such a high level that she has identified possibilities for growth that we have simply been unable to see.”

“The biggest problem you will have is how to deal with others when she leaves them in the dust.”

“Working with Anita was rewarding as her feedback is constructive and enables people to learn in a positive environment. An asset to the industry.”

“Thank you for your great work – it has put us back on the map. Your contribution has been amazing.”