ANITA TIBBERTSMA
Marketing Consultant
I am an Australian-based marketing consultant helping SME’s maintain relevance in a changing world. For my clients, now is not the time to stall, but to move, plan, reassess market position, identify gaps and plot growth security. Agility is what I offer.
I’ve been working with SME’s as well as enterprise brands designing overarching market strategies and creative campaigns for over 10 years. I provide objective advice, implementation support, and straight-forward plans you can build on.
While we both know it’s not the time to capitalize, it is a time to be agile. As an independent marketing consultant, agility is exactly how I can help.
I Create
When a business reaches the stage that direct sales are no longer enough to secure growth, they need to become recognised by their target market. As a marketing consultant this is where I start.
I design creative campaigns for established brands, as well as managing Adwords and Search specialists. At the moment we’ve used AI targeting to reduce lead acquisition costs by 20%.
For many businesses, current customers generate 80% of revenue yet they do little to encourage their purchase behaviour. I help with customer journeys and increasing customer lifetime value.
I Offer
MARKETING STRATEGIES MERGING TRADITIONAL & DIGITAL CHANNELS
An Award Winning Track Record
CONSULTING ACROSS AUSTRALIA & NEW ZEALAND
BEST PROMOTION OF THE YEAR
With limited resource I managed to secure enough partnerships to fulfil a School Breakfast Program throughout the Hunter Valley for a year. The project supported an area rocked by mass mining-layoffs and, it was a win for brands supporting communities.
INDUSTRY ALIGNMENT AWARD
I worked in the Commercial Partnership Unit at the Department of Conservation, leveraging brand power with Air New Zealand. Not only were these partnerships award-winning, but from a consumer perspective, Kiwis ranked us just under Apple based on brand influence.
MELBOURNE-BASED
MARKETING CONSULTANT
“The biggest problem you will have is how to deal with others when she leaves them in the dust.”
“Thank you for your great work – it has put us back on the map. Your contribution has been amazing.”
“Anita’s expertise in digital marketing…is at such a high level that she has identified possibilities for growth that we have simply been unable to see.”
“Working with Anita was rewarding as her feedback is constructive and enables people to learn in a positive environment. An asset to the industry.”
Free Consultation
OBLIGATION FREE
Work with an independent marketing consultant.
B R A N D S I ‘ V E W O R K E D W I T H . . .
