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Medical Marketing

Healthcare Marketing: Useful Advice

With the health industry growing every day, it's crucial to build awareness of your products or service and stand out from the crowd. In this resource category, I break down tactics and strategies used for marketing healthcare and medical products and services.

Anita T is an award-winning marketing consultant with 15+ years of experience.

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Common Questions

How should you advertise a medical center?

Advertising your medical center usually maximises a combination of local area marketing and digital marketing tactics. Here's a quick summary:

‍Google location ads are commonly used to target those who are actively searching for medical services in your service area.‍
Gear your site for local search phrases like 'doctor in[suburb]' to help you appear on online search result pages when prospective clients are looking for a service like yours. Claiming your Google Business listing and learning how to maximise it with your category selection for example can significantly help with this. ‍
Encourage current clients to leave you reviews - if they're positive, reviews alone can support dramatic growth. Professionally reply to any negative ones.
Offline, ensure your facility has clear signage.
Consider traditional channels too, like direct mail and radio advertising. These can maximise awareness your service exists.

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Read more about digital marketing for doctors.
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Note, advertising medical services is regulated by various laws and guidelines - these will be specific to your state or country. Be sure to check this out before you get started.

How do you market mental health services?

Marketing mental health services can be challenging as it requires a sensitive and targeted approach. However, as long as your message is considerate, most services can deploy similar marketing strategies to other industries to achieve growth.

For example, word-of-mouth and having a deliberate referral marketing strategy can build your network. You'll need a user-friendly website and may consider common marketing channels like social media advertising or Google ads. Educational resources for those experiencing the particular mental health challenges your health service addresses, can support and encourage prospective clients to consider your services.

Some mental health service providers will partner with community organisations where potential clients attend. This can be an effective way to build awareness and trust in your service locally.

How can I grow my online presence as a health professional?

Growing your online presence as a health professional takes time and effort, but it's well worth it.

Your first step is usually developing an informative client-focused website that provides information on your services, qualification and approach to patient care. However, as many other health professionals have experienced, this is the first step. Growing your online presence is an ongoing process leveraging patient reviews and tactics like video marketing content, Search Engine Optimisation (SEO) and email marketing.

You may appreciate some more specific advice: here's some practical tips on digital marketing for doctors.